Pocky and PICKUP COFFEE team up for Father’s Day #PickMeUpChallenge

MANILA, Philippines, (June 13, 2023) – Bond with dad this Father’s Day with the Pocky X PICKUP COFFEE #PickMeUpChallenge. One of the most memorable ways dads bond with their children is by carrying them. It helps build a loving connection between them and creates an environment of warmth and security for the child.

It’s a simple bonding activity, yet it plays an important part in the child’s development. That’s why this Father’s Day, Pocky — in partnership with PICKUP COFFEE— will celebrate this loving act of dads carrying their child with the #PickMeUpChallenge.

Starting from June 11 to 24, 2023, you and your dad can go to select PICKUP COFFEE branches and get a free Pocky when you buy a Babyccino and take a photo of your dad carrying you or vice versa.

To get a free Pocky with your Babyccino, head over to these PICKUP COFFEE branches:

  • Lucky Chinatown Mall

  • Festival Supermall, Filinvest

  • Ayala Mall Vertis North

  • UP Town 

  • Robinsons Magnolia

  • 2 Torre Taft

  • Market! Market! 

  • Glorietta 4 Park

  • Cloverleaf Ayala Mall

  • Alabang Town Center SYKES

You can also join the online promotion on Jim Bacarro’s Instagram page (@jimbacarro). All you need to do is to upload your photo on Instagram or Facebook and be one of the 10 winners to walk away with our exclusive Pocky x PICKUP COFFEE Father’s Day Gift, which includes 2 free regular beverages and Php 500 worth of gift certificates from PICKUP COFFEE, and a special Pocky Heart Kit.

To join the online promotion, just upload a photo of your dad carrying you or vice versa with the hashtags #PickMeUpChallenge #ShareHappiness #GLICOxPICKUPCOFFEE and tag @pickupcoffeeph @glico_ph and @PockyPH on Facebook or Instagram. You must also follow @pickupcoffeeph @glico_ph and @PockyPH to join our promotion. Father-child duos of all ages are welcome to join! 

What are you waiting for? Time to tell your dad to come with you to PICKUP COFFEE and bond like old times by letting him carry you! Join the #PickMeUpChallenge and share happiness this Father’s Day with Pocky and PICKUP COFFEE.

About Glico

On February 11, 2022, the Glico Group celebrated the 100th year of its founding. In 1922, Glico’s nutritious Glico caramel in its distinctive red box first hit the shelves of a department store. Headquartered in Japan, Glico has since expanded into Asia Pacific, European, and North American markets with the aspiration to stay true to its founding spirit of enhancing people’s health through food.

Led by its well-loved confectionary brands such as Pocky, Pretz, and Pejoy, Glico has now expanded its portfolio* to include ice cream products, baby formula, milk products, desserts, food ingredients, and raw materials for cosmetic and health products. Its health and wellness offerings such as the SUNAO range of zero sucrose, low carbohydrate food products and Almond Koka almond milk are gaining popularity outside of Japan after becoming a hit in its domestic market. 


 * Some products in the portfolio may be available in Japan only.

About Pocky

Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range was launched in the Philippines on 8 June 2022 to cater to the evolving consumption pattern and purchasing behavior in Southeast Asia. With growing health consciousness, more and more consumers are seeking healthier choices that are guilt-free. In response to this demand, we added fiber into the pretzel of Pocky, providing additional health benefits. Furthermore, we have introduced wholewheat into the pretzel, resulting in a lighter and crispier texture. To achieve the right balance of sweetness, we have adjusted the cream-to-biscuit ratio, enhancing the unique aroma of the chocolate flavors while maintaining a rich and smooth taste.


In 2022, PICKUP COFFEE was launched with the intent to make specialty coffee more accessible. Its value proposition was clear as day: high-quality beverages, at a fraction of the usual cost. Gone are the days where Filipinos have to spend over PHP100 to get a great cup of specialty coffee. With PICKUP, beverage prices start at PHP50 — with nothing over PHP100 (inclusive of UPsizes, exclusive of UPgrades).

Within just a few months, this home-grown coffee company grew exponentially, expanded in both Manila and Cebu, with 87 operating stores to date. On top of this, PICKUP COFFEE ultimately aims to pick everyone up. Just as its tagline, “NEED A PICK-UP? PICKUP COFFEE” suggests.


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