GMA Network Continues On-Air and Online Dominance in 2023

Media giant GMA Network remains the undisputed leader on air and online for Full Year 2023.



Nielsen TV Audience Measurement (TAM) ratings data from January to December 2023 show that GMA – together with GTV and digital channels I Heart Movies, Heart of Asia, Pinoy Hits, and Hallypop – tallied a combined people net reach of 94 percent or a projected total of 73 million viewers in Total Philippines.

Further strengthening its presence across different regions in the country through GMA Regional TV, the Network launched GMA Ilocos Norte, its 12th regional station, in March 2023. With its award-winning and top-rating local newscast: “One Northern Luzon” (in North Central Luzon), “Balitang Southern Tagalog” (in Southern Tagalog), “Balitang Bicolandia” (in Bicol Region), “Balitang Bisdak” (in Central and Eastern Visayas), “One Western Visayas” (in Western Visayas), and “One Mindanao” (in Northern, Southern, South Central, and Western Mindanao) on GMA regional channels, and “Regional TV News” on GTV, GMA Regional TV programs solidify GMA Integrated News’ position as the “News Authority of the Filipino.”


Besides analog broadcast stations, the Network has also ventured into more digital and online platforms with the aim of making information even more accessible.


While GMA Synergy, with the different departments within the Network, following the success of the jam-packed ‘Queendom Live!’ in 2023, continues to produce world-class concerts, sports entertainment, and other exciting and relevant events, including the award-winning GMA Masterclass Series, across the Philippines and overseas.


Leading Across Social Media Platforms and Online Content


Based on Tubular Labs data, social media video views for all GMA online properties drew billions of views from January to December 2023. Consolidated online viewership numbers reached 26.9 billion on Facebook and 8.9 billion on TikTok, as opposed to ABS-CBN’s pages, which got 20.8 billion views on Facebook and 7.9 billion on TikTok.


GMA Integrated News and GMA Public Affairs' social media pages drew billions of views from the same period. Online viewership numbers for these properties reached a total 21.9 billion views.


The umbrella account of GMA Integrated News alone drew 5.3 billion views, versus ABS-CBN News' 2.2 billion views. Meanwhile, GMA Public Affairs’ online platforms generated 13.9 billion views across popular social media platforms: 9.7 billion from Facebook, 2.5 billion from TikTok, and 1.7 billion from YouTube.


In total, GMA Integrated News and GMA Public Affairs properties boast a staggering following of over 220 million across social media platforms.


“Firefly” wins MMFF Best Picture


GMA Network ended the year strong with “Firefly”, its official entry to the 49th Metro Manila Film Festival (MMFF) and produced by GMA Pictures and GMA Public Affairs, taking home three major awards among 15 nominations: Best Screenplay, which was won by GMA Public Affairs Senior AVP and Firefly creator Angeli Atienza;  Best Child Performer, which was conferred to GMA Sparkle child star Euwenn Mikaell; and the highly-coveted Best Picture award.

The film also had its screening in UAE this January and will join the Metro Manila International Film Festival in Los Angeles, California from January 30 to February 2.


In 2024, GMA Network promises an even more exciting roster of television programs and films. Viewers can look forward to groundbreaking, world-class entertainment that showcases the best in Filipino culture and is bannered by the country’s biggest and brightest stars!


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