The gifting season continues as SM City Davao and SM Lanang share SM Besties of Joy to 1,430 beneficiaries in Davao City.
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| Indigenous Peoples’ children from Barangay Tapak in Paquibato happily receive SM Besties of Joy |
Beneficiaries include IP children from Barangay Tapak in Paquibato, DSWD Home for the Girls, Project Hope Day Care Center, House of Hope Foundation for Kids with Cancer, kidney patients in Southern Philippine Medical Center, and Co Su Gian Center.
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| SM Lanang’s mall nurse Phoebe Ann Legaspi share Hannie to an infant in DSWD Home for the Girls. |
SM City Davao and SM Lanang turned over the plushies to the Rotary Club of Downtown Davao, Eastern Mindanao Command, JCI Lakambini Davao, and other partner organizations that help spread joy and bring smiles to different recipients.
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| Together with Rotary Club of Downtown Davao, SM City Davao turns over adorable SM Besties of Joy to the Project Hope Day Care Center. |
The SM Besties of Joy 2025 contain four adorable bunnies: Rumi, Nana, Tala and Hannie, which spread kindness, friendship, and joy to communities.
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| SM City Davao’s assistant mall Monina Tico distributes the SM Besties of Joy to the kids of Project Hope Day Care Center. |
Evolving from the beloved Bears of Joy, the Besties of Joy carry forward the tradition of giving twice the joy through SM Cares’ annual Buy-One-Donate-One initiative. For every Bestie of Joy purchased, SM Cares donates another plush toy to a child from SM’s partners.
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| SM Lanang, in partnership with the 1003rd Infantry Brigade and Youth Peace Advocates, gift Besties of Joy to the children in Barangay Tapak, Paquibato District. |
The Besties of Joy campaign is part of SM’s mission to bring people together through purposeful giving in partnership with charities and organizations./SM PR
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