The 11th Philippine Halal Trade and Tourism Expo (PHTTE), one of the country's premier halal industry events, officially gathers local and international stakeholders in Davao City to strengthen global halal partnerships, promote inclusive economic growth, and position the Philippines as an emerging player in the global halal market.
Organized by Universal Islamic Center Inc. under the leadership of its Founder-President, Marilou Ampuan, the expo serves as a strategic platform that brings together government agencies, diplomatic partners, investors, tourism stakeholders, halal industry leaders, entrepreneurs, media partners, academe, and the Muslim community.
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| Ms. Marilou Ampuan Universal Islamic Center Inc. under the leadership of its Founder-President |
This year's event highlights the growing momentum of the Philippine halal industry in line with national development efforts and the objectives of Republic Act No. 10817 or the Philippine Halal Export Development and Promotion Act.
"The Philippine halal industry represents not only economic opportunity but also cultural understanding, inclusivity, quality, and global collaboration. Through this expo, we aim to strengthen partnerships, empower MSMEs, promote halal tourism, and create greater opportunities for the Philippines in the international halal market," said Marilou Ampuan.
One of the major highlights of this year's expo is the soft opening of the Universal Halal Hub featuring trusted Malaysian halal products, further strengthening Philippines–Malaysia halal trade collaboration and expanding access to globally recognized halal brands in Mindanao and across the country.
Visitors and participants can expect:
- Halal product exhibitions
- Business matching sessions
- International networking opportunities
- Halal tourism promotions
- Culinary demonstrations
- Investment discussions
- Cultural presentations
- Conferences and forums featuring respected local and international speakers
The event also emphasizes the importance of halal tourism, Muslim-friendly hospitality, halal logistics, food security, and international investment collaboration as part of the country's growing halal ecosystem.
The organizers expressed gratitude to all government agencies, private sector partners, international delegates, media organizations, and advocacy partners for their continued support in advancing the Philippine halal industry.
The Halal Media Conference is being held at Tinhat Boutique Hotel, Davao City, as part of the official activities leading to the 11th Philippine Halal Trade and Tourism Expo.
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