Experience our roots, remixed!
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| Snap, pose, and show off your Pinoy pride at the Super Pinoy Vibes Photo Spot, an immersive installation celebrating Filipino culture, community, and creativity at your most-loved SM Supermalls |
Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.
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| Iconic Philippine-inspired installations welcome shoppers as SM Supermalls to celebrate Filipino pride, creativity, and culture at Super Pinoy Vibes |
From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.
This June, your most-loved SM City Davao and SM Lanang bring all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide --- making as the go-to places to Gala To The Max this Independence Day.
Taste the flavors that hit different
No Pinoy celebration is complete without food, and Super Pinoy Vibes serves up familiar Filipino favorites with exciting twists that today’s generation can’t get enough of.
At Rekado Davao in SM City Davao, a wide array of Filipino comfort cuisine is available for sharing with the tropa after a long day out. Meanwhile, Mesa, available in SM Lanang, continues to serve crowd-favorite Filipino dishes like Crispy Flying Seafood Noodles, Crispchon, Pork Sisig, and Tinapa Rice that always bring people together around the table.
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| This Independence Day, treat yourself with Merienda buffet, featuring Filipino favorites, at Rekado Davao in Expansion Wing, SM City Davao. |
Go all out with Ube Craze until June 16 at The Atrium in SM Lanang. Indulge in your favorite ube treats, discover purple-perfect finds, and dive into an UBErload of sweet surprises and all-out fun experiences.
Express your Pinoy vibe
Super Pinoy Vibes goes beyond food, turning your most-loved SM City Davao and SM Lanang into spaces where today’s generation can celebrate Filipino creativity, identity, and community in fresh and exciting ways.
From June 1 to 12, shoppers can explore the Pinoy Vibe Photo Spots and Sari-Sari Bazaar, where colorful installations, local finds, fashion pieces, accessories, and unique products create the perfect space to show off your own Pinoy style. Whether you’re snapping content for your feed or discovering locally made finds, every corner becomes part of the experience.
Celebrate culture with the community
The celebration officially kicks off with special Flag Raising Ceremonies on June 12, setting the tone for a day filled with Filipino pride and youthful energy.
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| The Independence Day celebration officially kicks off with special Flag Raising Ceremonies on June 12, setting the tone for a day filled with Filipino pride and youthful energy. |
From June 12 to 14, the Super Pinoy Sale brings exciting deals and sulit finds across participating SM malls—making it the perfect time to refresh your wardrobe, upgrade your essentials, or discover something new while celebrating local culture.
Celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours. Experience modern Filipino culture and make memories only at your most-loved SM City Davao and SM Lanang.
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